Joy City focuses on the urban new generation and young people aged 18-35, takes the trend, entertainment and sociallife needs of the urban customer group as the operation guidance, and takes young, fashion, trend, and quality as the brand connotation to provide fashionable and leading service experience. Joy City advocates trendy culture, builds urban commercial landmarks that radiate the whole city with its strong influence on trend, and is commited to influencing and inspiring consumers's lifestyles, and promoting commercial innovation and urban development.