GRANDJOY seek for opportunity to develop good quality office buildings through urban redevelopment, Asset-light export, and fund acquisitiveness, facilitating the replacement of old growth drivers with new ones of local economy,and to clear out some of companies(腾笼换鸟) It creates a 3C operation model which integrates the ecological chains of enterprise development, intelligent work, and the community sharing. And it takes “space creating + operation service + community building” as the model basis, and takes “COFCO Life”, “Commons”, and “Coffice” as the core:

COFCO Life - means joy living space , it contains high-quality eco-food collection, life and leisure, and sports and fitness, providing peer-to-peer customized life services for the office people;

Commons - sharing business community , it joins hands with top co-working brands, and artistic space to flexibly apply the public space, create business center, media center, and art center;

Coffice - smart office platform , it connects exquisite services of COFCO Life, Commons and property management services, making both work and life more efficient.

In office building business, GRANDJOY owns nearly 10 high-end office buildings all that are located in the core business districts of first-tier cities, including COFCO Plaza (Beijing), Beijing COFCO Land Plaza, Guangzhou Pengyuan Development Building, Shenzhen COFCO Land Mansion, Shenzhen COFCO Asia-Pacific Regional Headquarters (under construction), Hong Kong’s COFCO Mansion,etc.